After taking some time to ponder the announcements made at the recent Apple event, and after spending some time reading the various analyses from others, a few things really jump out at me that I think warrant examining closer.First and foremost, the move to a 64-bit architecture and operating system may seem like nothing more than an attempt to be able to say "hey, we've got something no one else has" and capitalize on such a statement from a purely marketing standpoint. If we were discussing another company, I might even be inclined to agree. Here's the problem with such a statement, though: Apple has never used such a tactic before, and always looks at what adopting any technology will bring to the customer experience.Note, if you can't accept that simple understanding behind the way Apple operates, you might want to stop reading now.So, what possibilities could a 64-bit architecture bring to a mobile device? Efficiency and performance are obvious possibilities, as are pure power and capabilities, but in this case I think the move hints at some really interesting possibilities. (It's worth interjecting here that there is an excellent analysis of some of those possibilities with regards to other product lines here, which I noticed courtesy of Gruber at Daring Fireball.) One possibility is the implementation of enhanced/increased multitasking capabilities as a result of increased throughput throughout the system. Another is the potential for refinements in power usage and efficiency (think along the lines of using multiple threads to achieve a process in a shorter time, which lowers the power drain of a system by returning to idle quicker). Honestly, this isn't an area I'm well-versed in, but I can certainly see the potential.Another thought that sticks out to me regarding the performance improvements of the A7 and the move to a 64-bit OS lies in conjunction with the fingerprint sensor. Utilizing any strong encryption scheme requires some overhead, especially when considering that the need for seamless and snappy response are of paramount importance to an end user. This could easily be the groundwork necessary for re-imagining security on a mobile device. Imagine using the Touch ID sensor to access iCloud keychain (when released) data, and instead of having to remember or enter a security code the fingerprint takes care of verification? Or if access to Touch ID by third parties is allowed, and you no longer have to sign in to your banking/financial applications? Running on a system designed to leverage the performance gains of a 64-bit system certainly seems like a precursor to a smooth transition to seamless interaction in such a manner.And then there's the interesting idea that increased security might finally allow the virtualization of debit and credit cards in Passbook. Imagine if the entire Operating System could be run in an encrypted environment, which would only be possible (when considering the necessity of smooth and snappy operation from the customer experience point of view) with the power and performance possibilities a 64-bit system could bring to the table. This could prove to be the way to finally change the way people access financial resources, much like the oft-touted NFC chip promised but couldn't deliver.Naturally this is all speculation, but the key takeaway is this: if you don't understand that Apple only adopts technology when there's a reason behind the decision that's aimed at what it means for customers, then you haven't been paying attention to history. Sure, there are plenty of devices with different feature sets, and you should always choose the device whose features match what you want out of it, but to look at Apple's iPhone business as faltering or running out of steam is to look only at the current picture and not think about the foundation it suddenly created.
Now that I have had some time with the new iPhone, I decided it might be a good idea to try to offer an objective, tempered write-up about a few of the different things I keep hearing in assorted conversations. This is not designed to be a full review, as there are plenty of really detailed write-ups out there already. Instead, this is designed as a piece that reminds us all that everyone's experience with Apple's newest device is not necessarily equal.
Maps in iOS 6
This has to be the one topic that has garnered the most scrutiny and discussion I've seen since the "Antennagate" debacle that was blown way out of proportion. Let me be clear, I have no doubt that a number of users are experiencing the problems they are describing. What I want to remind everyone of is a simple concept, but one that every publication seems to overlook: your experience and my experience will differ, just as your experience is not necessarily the defacto experience everyone will have and neither is mine.
The new maps app in iOS 6 has been absolutely phenomenal for me. I've had more accurate results than what I had with the old maps app in iOS 5. I know that my experience isn't the same as everyone else, but I really would like to know just how many people are having a frustrating experience versus how many are having a phenomenal experience.
As a quick and limited experiment, I took an iPhone 4 that I still have, my Garmin nuvi, and my iPhone 5 and compared basic usage (finding my current location and searching for a couple of places) and had basically the same results across the board. The Garmin and the iPhone 5 pinpointed my location slightly more accurately, and the iPhone 4 returned a couple of additional results that were unrelated to what I was looking for, but overall the result was pretty much the same. I'm not a heavy maps user, but the key takeaway is simple: each users' experience will differ.
Aesthetics and Design
The other point I wanted to emphasize is the one thing that no picture or write-up can truly explain: the iPhone 5 is absolutely gorgeous. The device reminds me of what makes Apple products so appealing to some - the care and detail taken in manufacturing a beautiful, functional, and classy device. For some of us, this is what attracted us to Apple products a long time ago (the only reason I initially bought an Apple laptop was because of how sexy the titanium PowerBook was, and it was from that point forward that I slowly became a complete convert to Apple and OSX).
Seriously, I cannot describe the iPhone in a way that will do it justice. Everything from the look and feel of the device at first glance, to the scrutiny and appreciation of an up-close and personal examination of each and every detail of the phone is a beauty to behold. Remember when the MacBook Pro went to an unibody chassis? Yeah, that type of appreciation for aesthetics in manufacturing simply cannot be described.
Apple versus Samsung/Google versus Nokia/Windows
Without going into any of the legal battles going on, and without biasing any thoughts based on experiences with different devices, I want to emphasize one other key point about the assorted devices now or soon to be available to consumers: everyone prefers a different experience (gee, sounds a lot like the maps concept above, doesn't it?).
My platform of choice is Apple/iOS/OSX. I have a laundry list of reasons for my choice, but the overall idea is simply that I prefer the experience and workflow those devices provide me over any alternatives I have explored. I like a lot of aspects of the Android operating system, and some of the phones out there running the Android OS are pretty nice. I like the concepts shown to us with Windows Phone 8, and if I were looking at going with something other than an iPhone the Nokia Lumia 920 is a very appealing device aesthetically. There are great devices and reasons out there for each platform. Figure out what you need and make the choice based on that, not on the ridiculous notion that you have to compare the specs between devices a, b, c, d, and e and choose based on a number.
In short, we're beyond choosing by number. Choose an OS/Hardware combination that appeals to you based on the experience provided.
There are still a few industries that do whatever they can to give consumers the short end of the stick, and we allow it because we feel the convenience and enrichment of our lives as a result of their commodities is worth the price. None seem more hell-bent on shafting the consumer, though, than wireless carriers (or, more specifically in this case, AT&T).
The iPhone made a significant impact on what we think of as a smartphone, and with it AT&T became a powerhouse once more during the time of their exclusive contract with Apple to provide the iPhone. This positioned them in a pretty solid place as a result of small conveniences, such as the ability to send and receive data and voice at the same time (a feature that, at least for iPhone users, is still only available through AT&T).
Fast forward to today, though, and the iPhone is available through all of the major carriers (well, except T-Mobile), and so it is much easier to compare the fee structure and services provided by AT&T as opposed to the others. This opens up some interesting points for discussion, as well as creating a new point of discussion that I want to explore at the end of this post.
AT&T is rumored (via Mac Rumors) to be looking at charging users to utilize features of the iPhone that are inherent to the device (something we have already seen with the additional charges for MMS messaging without a specific plan, as well as tethering, which still frustrates me). This takes an older question and makes it even more of a concern for consumers: should a company be allowed to restrict what a person can use a device they purchase, in good faith, for? If so, where should the line be drawn and who has the power to enforce that line?
I think the new Verizon Share Everything (via Verizon) plans are the way a carrier should approach service for the new generation of devices (assuming they do not change the current details of the plans, which basically gives you unlimited access to their network for sending and receiving messages and calls and requires you to purchase data "blocks" to be used in any manner you choose). As of right now, this means that an iPhone user could utilize every function of their device, as it was manufactured and released, for what amounts to an "access fee" to Verizon's network. There are not any additional fees for using the capabilities of the phone with these new plans (i.e., no fees to use the tethering/hotspot feature, and presumably no fees to utilize the FaceTime over 3G feature coming with iOS 6). Yes, you have to allocate a specific amount of data to use, and although I do believe a user should be able to pay a flat fee and gain unlimited access to data (like Sprint currently allows, which makes them a very solid contender in today's market as long as you live in an area where the coverage is solid), I can understand the principle of trying to maintain network uptime and availability by requiring users to determine whether they should use the cellular network or another network by way of charging for blocks of data. I don't have to agree with the principle to accept that there is a somewhat logical, and relatively accurate, line of reasoning behind the decision.
What about the experience?
This is the question that, to me, is even more important with a company like Apple behind the product. Apple has long been known for changing things as a result of how they want the end user's experience to be crafted, and in the realm of the smartphone this has been relatively true as well (for instance, the inability to change the look and feel of the interface, the inability to remove stock applications, etc.). However, what happens when the end user's experience is negatively impacted by the service provider? Should Apple leverage its strength to require wireless carriers to be more consumer friendly?
I think the answer should be yes, especially when a company is trying to squeeze profits from consumers just because they want to use a feature of a device. The drawback, of course, is that this could also swing the other direction just as easily, and be used to the detriment of consumers.
All I can say for certainty, at least for me, is that if AT&T chooses to charge fees for FaceTime usage over their network, I'll finally be talking with my wallet and making the move to a carrier that at least seems to have the interests of the consumer in mind. Hopefully enough people will make the same statement to make an impact.